Who Is Sam?

I am on a mission to empower individuals to break free from the constraints that stop them from living a Full FK Yes Life.

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My purpose is simple.

To help people unleash their inner fabulosity so they can fully express who they are, reclaim their confidence, and live life to the fullest.

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While my work is deeply purpose-led and heart-driven, everything I do is grounded in neuroscience, subconscious reprogramming, and nervous system regulation.

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Through my signature Happy U Mental Gym™ method, I combine clinical hypnosis, NLP, and mindset coaching to help retrain the brain in the same way you would train the body.

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Because lasting change does not come from willpower or positive thinking alone. It comes from teaching the mind new patterns of safety, focus, and emotional regulation.

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When the nervous system feels safe, the brain becomes flexible again.
Anxiety softens.

Old coping behaviours lose their grip.
Confidence returns.

This is where science supports transformation.
And where real, sustainable change begins.

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I wholeheartedly believe that until you liberate yourself from societal or self-imposed limitations, you remain vulnerable to anxiety, depression, and addiction.

Not because anything is “wrong” with you, but because your nervous system has learned to operate in survival mode.

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To that, I say, not on my watch, baby!

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If you are seeking the ordinary, this probably isn’t for you.

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But if you are ready to step into your power, stop apologising for your past, and begin living a purpose-led, divinely inspired, HappyAF life, then you are exactly where you are meant to be.

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I host transformational retreats and experiences for people who refuse to waste time. For those who know what they want, or at the very least what they no longer want, and who are ready to fully commit to mastering their mind and winning the game of life.

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As a speaker, Amazon bestselling author, peak performance coach, and clinical hypnotherapist, everything I do is guided by one mission.

To help people live their happiest, most fulfilled lives!

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I genuinely believe that true happiness is only possible when you are living the life you are meant to lead. When you are expressing your gifts, using your talents, and contributing in a way that feels aligned and meaningful.

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This is my soul’s purpose.
To help as many people as possible find that sweet spot.

When you begin living in alignment, resistance dissolves. You find yourself in the right place at the right time, surrounded by the right people.

 

Life begins to flow. Your thoughts, actions, and intentions start working together instead of against you.

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This is where clarity lives.
This is where confidence returns.
This is where the magic unfolds.

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If you have ever felt that there must be more to life than what you are currently experiencing, that quiet knowing is not random.

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It is your invitation.

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Every person has a soul purpose. Something only they can bring to the world. When you reconnect with your true source, you begin to remember who you really are.

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This is the realm of ShinyAF, filled with unicorns, rainbows, and full alignment with your power and purpose.

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Elite athletes describe peak performance as being “in the zone.”

We all have a zone.

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Sometimes we just need a guide to help us access it.

That is where I come in.

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You already have everything you need within you.
Sometimes, you are simply standing in your own way.

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If your current life does not bring you happiness, if you can see a brighter future, if you need support defining your goals, calming your mind, building confidence, or creating real change, then now is your moment.

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You are always just one decision away from an entirely different life.

Let’s make it happen.

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Sami xoxo